All the Latest

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for...

Whether you’re a new brand ambassador (or field representative), or have chalked up a bit of experience, there might be aspects to the...

If you lack sales experience, or the prospect of face-to-face contact with potential customers makes you nervous, you might think it’s...

Forget fad diets and fitness programmes (you look great the way you are!) – the New Year is the perfect time to focus on enhancing your...

The concept of the Human Commercial™ has changed the face-to-face sales industry forever. Developed by Appco Group chairman and founder...

It may be tempting to cut back on or even completely forgo market research, especially if you’re focussed on keeping your business costs...

Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or...

With the New Year fast approaching, you’re no doubt planning ways to enhance the success of your business in 2025. To give you a helping...

Field marketing can offer a highly effective way to reach out to potential customers and promote your products and services in a more...

It doesn’t matter how good your products or services are; if you fail to reach out to potential customers, your business is likely to...

There are various reasons why you might choose a career in sales. From being able to rely on your own initiative to reaping the personal...

In an era of impersonal, web-based communications, face-to-face field marketing campaigns have the power to really stand out. They...

At Appco, we understand the importance of effective product development , which is why we created The Lab. Our in-house team of direct...

A varied working life and the ability to determine your own income means that plenty of people are looking for flexible roles in sales,...

Matt is an award-winning self-employed field representative contracted to represent Appco UK’s clients. He always felt he had a knack for...

Branding has long been known to play a major role in influencing consumer decisions. The fact is, people are much more likely to spend...

Appco Group’s Global Head of Communications Jessica McCahon reflects on Japan’s unexpected win over South Africa’s rugby superstars, and...

Amelia Mills, has only been a field representative in Appco UK’s network in Wales for six months, but says the skills she’s developed in...

Appco UK’s Director of Business Development Rob Gibbs looks at the different marketing methods available and the unique benefits and...

Independent business owner, Michael Scully, reflects on what he has learned during his 22-year career in the direct sales industry, and...