BLOG: Brexit – a marketing lesson in what NOT to do
As Britain prepares to leave the EU – and the fraught negotiations and in-fighting continue – we can’t help but think there has to be...
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Appco UK
BLOG: 3 lessons Kim Kardashian can teach the business world
Kim Kardashian is a master at using her assets to build her brand. (Kathy Hutchins / Shutterstock.com) Yes, you read that correctly. She...
Appco UK
BLOG: 20,000 more people working in direct sales in the UK
According to the DSA, the UK has seen a steady increase in direct selling since 2009. Their latest research also shows that the number of...
Appco UK
BLOG: Get smart! Is your business mobile friendly?
Appco Group UK experiments with ways of using mobile technology to help clients and customers, and has pioneered the use of tablets in...
Appco UK
BLOG: 3 marketing techniques that have stood the test of time
Some marketing techniques come and go, but others stand the test of time. Here, we examine three promotional tactics that have shown...
Appco UK
BLOG: How to maximise your marketing ROI
Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or...
Appco UK
BLOG: 4 steps to engaging with your target market
It doesn’t matter how good your products or services are; if you fail to reach out to potential customers, your business is likely to...
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