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England’s netballers are shining as bright as the Aussie sunshine at the Commonwealth Games 2018 [Image credit: ChameleonsEye /...

There’s no avoiding the prevalence of social media. From Facebook to Instagram, Reddit to Twitter, and Meetup to Tumblr – the list of...

As 2017 rapidly disappears in the rear-view mirror, most businesses are reassessing their business goals and marketing strategies and...

One USP of direct marketing in a digital age is the face-to-face connections it creates. Our entire lives are quite literally moving...

Kim Kardashian is a master at using her assets to build her brand. (Kathy Hutchins / Shutterstock.com) Yes, you read that correctly. She...

Chris Froome may have just claimed his fourth Tour de France title, but he’s already setting goals to top the achievement. Appco UK...

Rafael Nadal’s grace in defeat after an epic Wimbledon battle with Gilles Muller last night got us thinking about how being a good sport...

It’s easy to see how mobile web browsing has become more and more popular. Look around any packed train, lift or shopping centre and...

Mark Gallagher talked about his time at Red Bull Racing Tearing round a racetrack at 200 miles an hour, weaving in and out of fast-moving...

Members wnerf the Appco network at the Appco UK Owners’ Meeting After winning a go-cart championship as a young boy, Lewis Hamilton took...

In this final blog based on hostage negotiator Richard Mullender’s listening expertise, we look at how people can gain more insight into...

If your sales levels are remaining stubbornly low, it could be time to rethink your marketing strategy. It’s easy to get into bad habits...

British astronaut Tim Peake reached a life-long goal when he launched into space, and Appco UK believes his experience can serve as...

How many times have you spoken to your TV during the ad break? If you’re like most people, the answer is likely to be: ‘More times than I...

Many companies now have diverse marketing strategies in place that encompass a range of techniques. From email and social media campaigns...

Some marketing techniques come and go, but others stand the test of time. Here, we examine three promotional tactics that have shown...

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for...

The concept of the Human Commercial™ has changed the face-to-face sales industry forever. Developed by Appco Group chairman and founder...

It may be tempting to cut back on or even completely forgo market research, especially if you’re focussed on keeping your business costs...

Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or...