All the Latest

Appco UK

Looking for business motivation? Watch the netball

England’s netballers are shining as bright as the Aussie sunshine at the Commonwealth Games 2018 [Image credit: ChameleonsEye /...

Appco UK

Omni-Channel Marketing: Mixing Digital and Face-to-Face Methods

There’s no avoiding the prevalence of social media. From Facebook to Instagram, Reddit to Twitter, and Meetup to Tumblr – the list of...

Appco UK

New Year, new marketing strategy?

As 2017 rapidly disappears in the rear-view mirror, most businesses are reassessing their business goals and marketing strategies and...

Appco UK

Direct Marketing Keeps Pace in the Digital Age

One USP of direct marketing in a digital age is the face-to-face connections it creates. Our entire lives are quite literally moving...

Appco UK

3 lessons Kim Kardashian can teach the business world

Kim Kardashian is a master at using her assets to build her brand. (Kathy Hutchins / Shutterstock.com) Yes, you read that correctly. She...

Appco UK

Chris Froome on Resetting Goals – on a Bike or in Business

Chris Froome may have just claimed his fourth Tour de France title, but he’s already setting goals to top the achievement. Appco UK...

Appco UK

Why being a good sport is good for tennis – and business

Rafael Nadal’s grace in defeat after an epic Wimbledon battle with Gilles Muller last night got us thinking about how being a good sport...

Appco UK

Is your business 'mobile friendly'?

It’s easy to see how mobile web browsing has become more and more popular. Look around any packed train, lift or shopping centre and...

Appco UK

What can businesses learn from Formula 1?

Mark Gallagher talked about his time at Red Bull Racing Tearing round a racetrack at 200 miles an hour, weaving in and out of fast-moving...

Appco UK

Formula 1 expert Mark Gallagher on Lewis Hamilton and teamwork

Members wnerf the Appco network at the Appco UK Owners’ Meeting After winning a go-cart championship as a young boy, Lewis Hamilton took...

Appco UK

How to improve recruitment with one simple question

In this final blog based on hostage negotiator Richard Mullender’s listening expertise, we look at how people can gain more insight into...

Appco UK

3 ways your marketing campaign could be letting you down

If your sales levels are remaining stubbornly low, it could be time to rethink your marketing strategy. It’s easy to get into bad habits...

Appco UK

Why business people should be a bit more like astronauts

British astronaut Tim Peake reached a life-long goal when he launched into space, and Appco UK believes his experience can serve as...

Appco UK

How can top-notch field marketing get you closer to your customers?

How many times have you spoken to your TV during the ad break? If you’re like most people, the answer is likely to be: ‘More times than I...

Appco UK

Why face-to-face sales is an important part of the marketing mix

Many companies now have diverse marketing strategies in place that encompass a range of techniques. From email and social media campaigns...

Appco UK

3 marketing techniques that have stood the test of time

Some marketing techniques come and go, but others stand the test of time. Here, we examine three promotional tactics that have shown...

Appco UK

Four secrets to effective branding

A strong brand can be the key to a company’s success, but knowing how to cultivate a powerful image often proves difficult for...

Appco UK

Understanding the power of the Human Commercial™

The concept of the Human Commercial™ has changed the face-to-face sales industry forever. Developed by Appco Group chairman and founder...

Appco UK

5 reasons why market research matters

It may be tempting to cut back on or even completely forgo market research, especially if you’re focussed on keeping your business costs...

Appco UK

How to maximise your marketing ROI

Promoting products or services is a must for companies, but if you aren’t careful, you could end up wasting money on ineffective or...